Responsibilities

• Develops and implements administrative processes and procedures to improve efficiency and effectiveness.
• Analyzes and resolves administrative problems, such as discrepancies in contract requirements or issues with promotional material distribution.
• Coordinates with other departments to ensure seamless execution of marketing programs.
• Develops and maintains databases or spreadsheets to track marketing performance and customer engagement.
• Creates and edits digital content, such as videos, graphics, and website content, to support marketing campaigns.
• Provides technical support for marketing software and tools, such as CRM systems or email marketing platforms.
• Assists in the development of marketing plans and strategies to achieve specific goals and objectives.
• Analyzes market trends and competitor activity to identify opportunities and challenges.
• Evaluates the effectiveness of marketing campaigns and makes recommendations for improvement.
• Conducts research and gathers data to inform marketing decisions.
• Identifies and prioritizes marketing opportunities and develops plans to capitalize on them.
• Provides administrative support assistance to the Commercial Sponsorship Coordinator, including preparation and coordination of sponsorship and advertising contracts.
• Performs various administrative tasks, including gathering and maintaining data for reports and marketing performance tracking, assisting with marketing plan development and implementation, compiling monthly marketing performance tracking based on research input and statistics, assisting with photography and videography production, and marketing department time reporting.
• Performs other duties as assigned.